Behavior Modification: What It Is and How To Do It

Behavior Modification is a practical guide to understanding and applying behavior change techniques in various settings. Martin and Pear cover topics like reinforcement, punishment, shaping, and extinction. The authors provide clear explanations and examples to help readers develop the skills to modify behavior effectively. They also discuss applications of behavior modification in education, therapy, and organizational settings. By sharing insights from their experience in behavior analysis and psychology, Martin and Pear equip readers with the knowledge and tools to address behavioral challenges and promote positive change.