Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

Published: 4/26/2012

Why read?

What's the secret behind Apple's incredible success? One word: Simplicity. Through fascinating insider stories, Segall reveals how Steve Jobs used the power of simplicity to build the world's most valuable company. You'll learn practical strategies for cutting through complexity and focusing on what truly matters. Whether you're designing products, building a business, or solving problems, these principles will help you achieve better results with less effort.

Recommended by:

  • Tim Cook
  • Guy Kawasaki
  • Eric Glyman (CEO @ Ramp)

Pages

240 pages

Language

English

ISBN

9781591844832

ASIN

1591844835

See Also