Insanely Simple: The Obsession That Drives Apple's Success
by Ken Segall
Published: 4/26/2012
Why read?
What's the secret behind Apple's incredible success? One word: Simplicity. Through fascinating insider stories, Segall reveals how Steve Jobs used the power of simplicity to build the world's most valuable company. You'll learn practical strategies for cutting through complexity and focusing on what truly matters. Whether you're designing products, building a business, or solving problems, these principles will help you achieve better results with less effort.
Recommended by:
- Tim Cook
- Guy Kawasaki
- Eric Glyman (CEO @ Ramp)
Pages
240 pages
Language
English
ISBN
9781591844832
ASIN
1591844835