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The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Published: 2/1/2000

Why read?

Ever wonder why some ideas spread like wildfire while others fizzle out? Gladwell cracks the code of social epidemics, revealing the hidden patterns behind why things go viral. Through fascinating case studies, he shows how tiny changes can trigger massive shifts in behavior. Whether you're launching a product or spreading an idea, these insights will help you understand and influence how things catch on.

Recommended by:

  • Stanford University
  • Harvard University

Pages

301 pages

Language

English

ISBN

978-0349147585

ASIN

0316346624

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