ISE Strategic Management: Concepts

SMC is a foundational book on general business, corporate, and global strategies. The book explains business strategy as the approach a company takes to compete effectively in a specific market, corporate strategy as the overarching plan that governs multiple business units within an organization, and global strategy as the methods used to manage and expand operations internationally. It also thoroughly discusses the value chain, illustrating how businesses can create value by optimizing each step of their operations, from inbound logistics to after-sales service. Additionally, the book distinguishes between mission and vision, defining mission as the organization’s core purpose and primary objectives, and vision as the long-term aspirations that guide future growth and development. By integrating these concepts with practical examples and analytical frameworks, SMC equips readers with the foundational tools to think about effective strategies.