Your Strategy Needs a Strategy

Your Strategy Needs a Strategy is a guide to strategic planning by Martin Reeves, Knut Haanaes, and Janmejaya Sinha, consultants at the Boston Consulting Group. The book introduces the concept of the strategy palette, a framework that helps organizations choose the right approach to strategy based on their competitive environment. Reeves and his co-authors identify five strategy types—classical, adaptive, visionary, shaping, and renewal—that companies can use to navigate different market conditions. They provide practical tools and examples to help readers understand how to apply each strategy type effectively. By sharing insights from their experience in strategy consulting, the authors offer a fresh perspective on strategic planning that can help organizations thrive in a rapidly changing business landscape.